Short’s Brewing: We’re going to be the biggest news story today with our 20% sale to Lagunitas!
Brooklyn Brewery: Hold my beer.
In a huge move, Brooklyn Brewery has made minority investments into 21st Amendment and Funkwerks to bring the three companies together on a sales and distribution “platform” that will expand the reach for each brewery across 38 states.
The 3-way partnership is slated to start January 1, 2018.
Here’s Brooklyn’s press release from their blog:
The Brooklyn Brewery (Brooklyn, NY), 21st Amendment Brewery (San Leandro, CA) and Funkwerks Brewing Company (Fort Collins, CO) are launching a new sales and distribution platform effective January 1, 2018. The combined sales organization includes a field sales and key accounts team of 70 salespeople and 90 Brand Ambassadors covering 38 states.
“The changes in the competitive landscape demand creative new go-to-market strategies” says Robin Ottaway, President of Brooklyn Brewery. “We consider ourselves incredibly fortunate to have found partners who share our passion for beer, want to remain independent, and hold a long-term view.”
“The three breweries and sales teams really fit together well,” says Dave Duffy, VP of Business Development for Brooklyn who’ll lead the new platform. “We’re aligned where we need to be, complementary where we need to be, and have a lot of domestic and international territory to grow into together. We can’t wait to start adding value to our retail and wholesale partners in a compelling new way.”
“Each of us brings something different to the table,” adds Dave Wilson, President of 21st Amendment. “From the diverse beers we produce to our unique perspectives, origins and brand personalities, we’re thrilled to band together with Brooklyn and Funkwerks and bring great beer to more craft drinkers across the US.”
Brad Lincoln, co-founder of Funkwerks, adds: “What attracted Funkwerks to this platform is gaining access to a large and well-trained sales team and top-quality brewing skill. From there we get to stay independent, control our destiny, and focus on doing what we truly love to do- make creative, compelling, and delicious beers.”
Brooklyn Brewery has made minority investments in both 21st Amendment and Funkwerks in support of the partnership. The three partners will co-develop annual sales & marketing plans and together look for additional beverage companies to join the fun.
“American craft brewers need to stick together and find new ways to meet the challenges of the 21st Century marketplace,” said Brooklyn founder Steve Hindy. “We are excited to work with 21st Amendment and Funkwerks to ensure the spirit of independence that built the craft beer revolution continues to lead that revolution.”
Funkwerks and 21st Amendment were represented by First Beverage Group and Spencer Fane LLP in these transactions.