Denver, CO – October 23rd, 2014 – As leaves turn and begin to fall, and the inevitable arrival of snow commences, excitement and anticipation for Opening Day of the winter sports season emerges across Colorado. For the second year, Breckenridge Brewery and Never Summer Industries have teamed up for the month of November to celebrate this special time of year. The two Colorado companies have collaborated to create another limited edition, Artist Series snowboard, which will be distributed to bars throughout the United States and given away at unique Opening Day parties.
Last year was the inaugural partnership between the original mountain town brewery and the well-established, independent snowboard company. The program gained attention from craft beer and snowboard enthusiasts across the country. Because of its success, Breckenridge Brewery is expanding the footprint of the program significantly, throwing several Opening Day parties in 17 of the states they distribute beer to. It’s safe to say that this premier Colorado collaboration will be an annual tradition.
“We’re the original mountain town brewery of Colorado,” explains Todd Usry, Breckenridge Brewery Brewmaster and Director of Brewery Operations. “This program and the relationship we’ve built with Never Summer couldn’t be more fitting. It allows us to maintain our ski and snowboard culture that stems back to our roots at the original brewpub in Breckenridge, CO.”
The art for the 2014 collaboration snowboard was chosen amongst six different designs that were submitted by Colorado artists. Live showcases and online voting exhibitions were held, at which point the artwork of collaborators, Josh Viola and Aaron Lovett, was chosen as this year’s Artist Series snowboard. Inspiration for the design originated from Breckenridge Brewery’s very popular Agave Wheat, which has a Dia de los Muertos themed skull chewing on wheat for the beer label.
On November 7th, Breckenridge Brewery and Never Summer Industries will debut the snowboard at their second annual Opening Day kick-off party at Punch Bowl Social in Denver, CO. This free parking lot party will feature the premier of Never Summer’s movie, “Dang Bud,” free ski and snowboard edgings and waxings from 7Twenty Boardshop, snowboard giveaways, and much more.
Over 300 Opening Day parties and snowboard giveaways will take place during the month of November. Dates and locations for all of these parties can be found at BreckBrew.com/OpeningDay.
About Breckenridge Brewery
Breckenridge Brewery was founded in 1990 in Breckenridge, Colorado. In the past two decades Breckenridge Brewery has grown from a small 3,000-barrels-a-year brewpub to one of the most successful craft beer and restaurant companies in the nation. It now handcrafts more than 62,000 barrels of fresh beer annually and owns and operates six brewpubs and ale houses in the state of Colorado. For more information visit www.breckbrew.com.
October 24, 2014
Breckenridge Brewery & Never Summer Industries Collaborate for their Annual Opening Day Tradition
Denver, CO – October 23rd, 2014 – As leaves turn and begin to fall, and the inevitable arrival of snow commences, excitement and anticipation for Opening Day of the winter sports season emerges across Colorado. For the second year, Breckenridge Brewery and Never Summer Industries have teamed up for the month of November to celebrate... Read More